Erin Lichy: Clean Alcohol Choices + Balancing Wellness and Cocktails with Mezcalum Founder

Is your cocktail choice aligned with your wellness goals? In this episode of The Well Drop, we sit down with Erin Lichy, founder of Mezcalum, to explore a healthier approach to alcohol consumption.

We dive into the key difference between tequila and mezcal, and why one is better. We also dive into the traditional production process of mezcal, how to navigate the world of clean alcohol options, and Lichy’s brand of mezcal - Mezcalum.

Native New Yorker Erin Dana Lichy is a multifaceted serial entrepreneur. She is the co-founder of Mezcalum, an all-natural, additive-free, 100% artisanal mezcal brand, where she oversees marketing initiatives and branding strategies as CMO. With over a decade of experience in design and business, Erin’s commitment to excellence and vision for innovation has redefined entrepreneurship. She also co-founded a successful handbag brand, acquired in 2017, and launched an interior design-build firm, all while building a strong personal brand. Erin is a current cast member of Real Housewives of New York and holds multiple roles in the media and entertainment industry.

What we discuss:

00:00 - Alcohol and wellness

03:20 - Erin's discovery of mezcal in Tulum and its effects

05:21 - Discussion of Mexican laws regarding tequila vs. mezcal production

11:18 - Traditional process of making mezcal

12:59 - How Erin decided to start a mezcal brand

15:24 - Balance and moderation in wellness and alcohol consumption

17:13 - Potential health benefits of Mezcalum (mentioned cautiously)

19:50 - What to look for when buying alcohol (additive-free, organic options)

21:43 - Where to find Mezcalum (availability in the Northeast US)

22:59 - How Erin enjoys drinking Mezcalum

23:26 - Mezcalum's flavor profile and positioning as a tequila alternative